Beard Trimmer Series 1000
ROLE: ART DIRECTION, DESIGN
AGENCY: PHILIPS
Philips was revamping its low-end beard trimmer packaging to better compete in the India market. Their current packaging needed an update to compete against the sleeker-looking competition on the shelf. Working directly with the business, we used market research to devise a new packaging strategy that integrated Philips' new brand direction and highlighted the available colors. We also hyper-focused on clearer communication regarding the technology behind the device by simplifying the design, aiming to better emphasize its strongest features compared to competitors.
Philips was revamping its low-end beard trimmer packaging to better compete in the India market. Their current packaging needed an update to compete against the sleeker-looking competition on the shelf. Working directly with the business, we used market research to devise a new packaging strategy that integrated Philips' new brand direction and highlighted the available colors. We also hyper-focused on clearer communication regarding the technology behind the device by simplifying the design, aiming to better emphasize its strongest features compared
to competitors.
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